Product webpages and downloadable content
Each product page includes the value propositions that address your customer's pain, evidence supporting your claims, and a brief overview of features and benefits covering the most typical early qualifying questions. The product sheets can communicate additional details your customers are looking for; the website aims to whet their appetite.
Geocyte has extensive experience communicating product value across diverse life science offerings, including:
- 'Omics technologies, biomarker discovery, and validation
- Biospecimen procurement, processing, and preparation
- Instrument solutions and automation
Example: Cell & gene therapy RUO products (leukopaks) from human donors
Geocyte developed a complete go-to-market content strategy for a Sanguine Bioscience new product launch. The apheresis product market was unique for the client, requiring them to collect specimens in a facility rather than at donors' homes. The product further increased the company's footprint in the cell & gene therapy market, as leukopaks are in-demand products that replicate the "end result" drug ultimately given to patients.
Additional content associated with leukopak products include blogs & press releases, a white paper, donor recruitment videos, and case studies. Please follow the links to view these examples.
See a similar comprehensive content collection for Employer Onsite Collection service at our overview page:
Example: 'Omics technology service for biomarker discovery and validation
Geocyte developed Arome Science's first collateral describing the company's metabolomics analysis and data interpretation service. Customers can use Arome's technology to simultaneously discover new and unknown metabolite and lipid biomarkers while quantitatively interrogating known biomarkers using untargeted and targeted metabolomics.
The product sheet describes the unique technology, its applications, two example published examples of its prowess, and a product table so customers can determine the level of service they need.
Example: Company brochure for B2B customers
We completely revamped Sanguine's customer-facing company brochure. Most of Sanguine's customers are large biopharmaceutical and smaller biotech therapeutics companies, including a few academic, diagnostic, and instrument provider clients. Unique versions of the final page were created for specific companies to accomplish account-based marketing campaigns.
Example: Precision probiotics company website scientific content and layout
In collaboration with company leadership, Geocyte contributed much of the content for ImmuneBiotech's new website, highlighting their precision probiotics (ImmuneBiotics) product line with GutMagnific, the first available product.
Service and product webpages with associated downloadable content
Minimally invasive skin tapes can be collected at home as part of translational study designs. We created the webpage [left] content and the collateral [middle] in both therapeutics and cosmetics industry versions.
Peripheral blood mononuclear cell (PBMC) processing services for clinical trials webpage [right] used the cell isolation collateral shown in the C> section.
Instrument overview and laboratory protocol examples
Laboratory protocols
- Leukopak PBMC isolation
- Leukopak cryopreservation
- Cryopreserved leukopak thawing
- PBMC isolation from whole blood