Why Automate?
One of the greatest 21st century innovations in scientific research is the onset of laboratory automation. Freeing life scientists from mundane and error-prone benchwork is an important step toward process standardization and has many value propositions, including:
- Improved intra- and inter-operator reproducibility
- Reduced FTE training and onboarding
- Improved laboratory effiency (i.e., data per FTE hour) and throughput
Laboratory automation is agnostic to the research field, providing value and allowing researchers to focus on analyzing data rather than producing data. Check out some of the examples of how Geocyte spells out the value in automation solutions below.
Example: Automating spatial biology sample prep
Product marketing for the Parhelia Spatial Station system & Skylab Kits consumables
Parhelia Biosciences is on a mission to democratize spatial biology and flow cytometry by automating mundane sample prep, including dewax, antigen retrieval, rehydration, and antibody/oligo staining. When they launched the product, they had very little in the way of product collateral or scientific content to help market and sell the instrument. Geocyte has been acting as the fractional marketing team, providing all content strategy and tactics, including emails, LinkedIn posts, blogs, website redesign, conference booth design, brochures, and long-form white papers.
Redesigned website content
White papers
Validation of an automated CODEX (PhenoCycler Fusion) assay workflow
Evaluation of Skylab scalable kits, a new consumable product
Product Collateral
Parhelia Spatial Station product brochure
Skylab Kits product brochure
AACR 2025 booth design
Parhelia Blog
Originally published on the Charles River Laboratories Eureka Blog, this article discusses why automation is worth the entry price.
Scientific Posters
Collaborative poster with Parhelia's customers showcasing the validation of the CODEX assay. Society for the Immunotherapy of Cancer, Houston, TX 2024
Example LinkedIn posts (out of many)
